You’re successful… but something’s changed
You’ve built a solid business on your expertise, network, and reputation.
But lately, what used to work for getting new clients… isn’t working as well anymore.
-
Networking isn’t bringing the same quality leads it once did.
-
Competitors sound exactly like you — and prospects can’t tell the difference.
-
Your social media is inconsistent, random, or promotional — not building authority.
-
You’ve worked with agencies before, but the results didn’t match the promises.
You’re still great at what you do — but you’re not being seen as the top choice in your space.
Be Seen as a Thought Leader and Top Voice in Your Industry and Community
The right authority strategy shortens your sales cycle, gets you more qualified leads, and keeps your best clients coming back — while positioning you as the go-to expert people trust.
The hidden cost of blending in
When you lack a distinct differentiation, brand authority, and thought leadership:
-
You work harder for every sale — longer sales cycles, more convincing, more follow-up.
-
Your network forgets about you when they meet someone more visible or memorable.
-
Referrals slow down because you’re not top of mind.
-
Opportunities pass you by — speaking gigs, media interviews, partnerships — because no one thinks of you first.
-
Competitors get the call instead because they look like the “go-to” expert, even if you’re better.
The truth: in today’s market, being good isn’t enough. You have to be seen, heard, and remembered.
How we help
At Crush Your Social, we combine PR, media relations, social media, and networking strategy into one authority-building system. This isn’t about vanity metrics or random posting — it’s about creating a reputation that works for you 24/7.
We help you:
-
Define your differentiation so you’re the obvious choice in your niche.
-
Craft your Authority, Positioning & Messaging Blueprint so your value is clear to prospects, partners, and the media.
-
Develop talking points, elevator pitches, and a media-ready profile so you’re always prepared for opportunities.
-
Secure visibility opportunities — podcast guest spots, interviews, speaking engagements — that position you as the expert.
-
Leverage strategic content and networking to keep you top of mind with your ideal audience.
-
Build relationships with the right media, influencers, and connectors to expand your reach.
The result? You’re no longer chasing leads — opportunities come to you.
Hello, I'm Toni
Authority Builder
As a college professor I've learned how to write for authority. Teaching graduate & undergrad students how to write case study reports to sway opinion and build authority has given me the skills to help coaches and consultants be seen as the experts they are.
I'm certified in several online platforms like Data Analytics, Hubspot Social Media Marketing, Google Analytics, Google Ads, Canva Design, Instagram design, and others. In addition to my certifications, I have several degrees in business:
​
-
Master of Science Degree in Global Business
-
Bachelor of Applied Science Degree in Administrative Management with a Minor in Project Management
-
Associate of Arts Degree in Marketing