Do you have a service-based business that you want to grow with social media marketing but you don't know where to start?
Start with content marketing.
What is content marketing?
The dictionary definition of content marketing: "a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services."
So what does that mean for you?
It means building an online community of competitors and industry experts through valuable content that helps people solve problems, entertains them, or connects with them on an emotional level.
Content marketing is also using content to reach business objectives by building authority and attracting social proof. It requires several skills:
Opportunities for your business
Content marketing is a valid marketing tool that can help your business grow. I've curated a list of benefits below:
Build your reputation as a thought leader and authority
Build the loyalty of current customers
Increase CLV (customer lifetime value)
Opens opportunities for new revenue streams
More ways to keep people on your site
Higher visibility in search engines
More inbound links
More referral traffic
You can charge more
Clearly defined brand personality
Better relationships with readers
Enhanced social media engagement
Costs 62% less than other marketing channels
Compounding value over time (increased ROI)
Produces 3X more leads than other types of marketing
Captures 7.8X more organic traffic than businesses who don't
Higher quality leads
Higher client retention
Educates your prospects on your business
Free marketing research in the comments
Helps you control the conversation
Faster lead conversion
Works for every industry
Builds your backlink profile
Increased brand loyalty
Increased brand visibility
Many online business owners haven't taken content marketing as seriously as they do other areas of their businesses, and that's a mistake.
Content marketing has been an afterthought as a way to "have a presence." The problem is, a presence will not sell products or services online.
Building authority, earning trust, and solving problems for your readers is the best way to make sales and retain customers in the online space.
The way to do that is to define a content strategy, content goals, and a content plan that reflects your brand values, experience, and expertise.
If you want some more info on content marketing for social media, check out these Instagram Posts:
Toni is an Instagram marketing strategist and data nerd who helps service-based businesses go from having a "presence" on social media to DOMINATING their niche.
There's a myth that Instagram offers no monetary benefits to professional service-based businesses and is a necessary evil.
Toni's mission is to improve Instagram's reputation from a vanity metric, selfie-taking, and dancing platform into a serious marketing tool that builds brand reputation & credibility that leads to significant business ROI through the attraction of high-value clients and referrals.
Struggling with building online credibility? Steal her Crush Your Instagram Profile Guide here and get seen today: check out her free tips on Instagram: www.instagram.com/crush_your_engagement, or visit the website: www.crushyourengagement.com.