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Updated: Jul 21, 2022

Do you have a service-based business that you want to grow with social media marketing but you don't know where to start?

Start with content marketing.

What is content marketing?

The dictionary definition of content marketing: "a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services."

So what does that mean for you?

It means building an online community of competitors and industry experts through valuable content that helps people solve problems, entertains them, or connects with them on an emotional level.

Content marketing is also using content to reach business objectives by building authority and attracting social proof. It requires several skills:

  • Copywriting

  • Graphic design

  • Editing

  • Research

  • Engagement

  • Data analysis

Opportunities for your business

Content marketing is a valid marketing tool that can help your business grow. I've curated a list of benefits below:

  • Build your reputation as a thought leader and authority

  • Build the loyalty of current customers

  • Increase CLV (customer lifetime value)

  • Opens opportunities for new revenue streams

  • Better seo

  • More ways to keep people on your site

  • Higher visibility in search engines

  • More inbound links

  • More referral traffic

  • More exposure

  • More conversions

  • You can charge more

  • Clearly defined brand personality

  • More authority

  • More trust

  • Better relationships with readers

  • Enhanced social media engagement

  • Free PR

  • Costs 62% less than other marketing channels

  • Compounding value over time (increased ROI)

  • Produces 3X more leads than other types of marketing

  • Captures 7.8X more organic traffic than businesses who don't

  • Higher quality leads

  • Higher client retention

  • Educates your prospects on your business

  • Free marketing research in the comments

  • Helps you control the conversation

  • Faster lead conversion

  • Works for every industry

  • Builds your backlink profile

  • Increased brand loyalty

  • Increased brand visibility


Many online business owners haven't taken content marketing as seriously as they do other areas of their businesses, and that's a mistake.

Content marketing has been an afterthought as a way to "have a presence." The problem is, a presence will not sell products or services online.

Building authority, earning trust, and solving problems for your readers is the best way to make sales and retain customers in the online space.

The way to do that is to define a content strategy, content goals, and a content plan that reflects your brand values, experience, and expertise.

If you want some more info on content marketing for social media, check out these Instagram Posts:

Toni is an Instagram marketing strategist and data nerd who helps service-based businesses go from having a "presence" on social media to DOMINATING their niche.

There's a myth that Instagram offers no monetary benefits to professional service-based businesses and is a necessary evil.

Toni's mission is to improve Instagram's reputation from a vanity metric, selfie-taking, and dancing platform into a serious marketing tool that builds brand reputation & credibility that leads to significant business ROI through the attraction of high-value clients and referrals.

Struggling with building online credibility? Steal her Crush Your Instagram Profile Guide here and get seen today: check out her free tips on Instagram:, or visit the website:

Research Sources

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