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4 Reasons A High School Kid Won't Deliver Social Media Marketing ROI (If You're A Coach Or Consultant)

Are you a coach, consultant, or other professional service provider who's considering hiring a teen to do your social media? While social media can be a powerful tool to promote your business, connect with customers, and drive revenue, not all individuals possess the skills and knowledge needed to effectively get the job done.

This is especially true for high school kids, who, despite being digital natives, may not be the best choice to deliver a return on investment (ROI) on social media. In this article, we will discuss why entrusting your social media marketing to a high school kid may not be the most effective strategy and explore alternative options to maximize your ROI in the digital landscape.

The Truth Behind Hiring High Schoolers for Social Media Marketing

​We all know that social media has become an integral part of any successful marketing strategy. With its vast reach and potential to engage with customers, businesses are constantly seeking innovative ways to harness its power. One such method is hiring high schoolers for social media marketing. But before jumping into this trend, it's important to uncover the truth behind it.

One of the main arguments in favor of hiring high schoolers for social media marketing is their familiarity with various platforms. Growing up in the digital era, they are naturally comfortable navigating the ins and outs of social media. They possess a deep understanding of the latest trends, popular hashtags, and viral content. 

However, studies have shown that viral content and popular hashtags do not work for anyone but influencers. If you have a service-based business and you're not already famous, these tactics only make you more invisible to your prospects. The tactics that work for influencers do not work for serious business owners that want to build an online community of peers, prospects, and customers.

While high schoolers may bring fresh perspectives and creativity, they often lack the necessary experience and maturity that comes with working in a professional setting. Social media marketing requires a certain level of professionalism, business knowledge, education, and business strategy and experience, which most teenagers lack. 

Why a High Schooler Can't Build Authority and Credibility for an Expert Coach on Social Media

It might seem like anyone can become an authority and gain credibility on social media but that's simply not true. Only about 10% of all accounts ever reach 10K followers and few businesses are able to get an ROI with social media marketing when using high schoolers or inexperienced VAs. When it comes to professional service-based businesses, they lack the perseverance, skills, and experience it takes to build authority, credibility, and trust on social media platforms.

Trust is vital in any business, especially those that provide services. Clients want assurance that they are receiving the best possible service from a reputable source. Unfortunately, due to their age and lack of experience, high schoolers may struggle to inspire the same level of trust as someone with a proven track record and established reputation.

The Role of Experience and Business Acumen in Social Media Marketing ROI

While it's easy to measure the success of a social media campaign in terms of likes, follows, and shares, understanding the true return on investment (ROI) requires a deeper analysis. This is where the role of experience and business acumen comes into play.

Experience in social media marketing allows professionals to navigate the complexities of various platforms and understand what strategies work best for professional service-based businesses. It involves having a keen understanding of the target audience, their preferences, and how to effectively communicate with them. Experience also helps in developing a unique and engaging brand voice that resonates with users, ultimately leading to higher conversions and sales.

In addition, business acumen involves having a strong understanding of the industry, market trends, and how social media fits into the overall business strategy. It requires a careful analysis of data and metrics to measure the success of social media campaigns and make informed decisions. Business acumen helps in identifying opportunities for growth and adapting the social media strategy accordingly.

When it comes to social media ROI, both experience and business acumen are essential. While experience helps in executing effective social media campaigns, business acumen provides the strategic direction needed to drive tangible results. Together, these two components form a winning combination that maximizes the ROI of social media efforts and sets a business apart from its competitors.​

Maximizing Social Media Marketing ROI: The Importance of Hiring an Expert

Most professional service-based businesses understand that a strong presence on social media platforms has become imperative for them. With millions of active users spending a significant amount of time on platforms like Facebook, Instagram, and Twitter, these platforms hold immense potential for brand awareness and growth.

However, simply having a presence on social media is not enough. To truly maximize return on investment (ROI), businesses need to hire expert social media professionals who can effectively navigate and utilize these platforms for all stages of the customer journey.

Social media experts are well-versed in the latest algorithms, trends, and best practices, allowing them to create tailored strategies that will resonate with the target audience. From crafting engaging content to analyzing data, they know what it takes to drive organic growth and increase brand visibility.

Moreover, expert social media professionals possess the necessary skills to create compelling and visually appealing content. In today's fast-paced digital landscape, attention spans are shorter than ever. With an expert at the helm, businesses can ensure that their content stands out from the crowd, captures the audience's attention, and compels them to take action. Whether it's creating eye-catching graphics or producing attention-grabbing videos, these professionals know how to create content that not only looks good but also aligns with the brand's messaging and objectives.

Furthermore, hiring experts in social media management allows businesses to save time and focus on their core competencies. Managing social media platforms can be time-consuming, especially if you don't have the necessary skills and knowledge. By delegating this task to professionals, businesses can utilize their time and resources more efficiently, allowing them to concentrate on other aspects of their operations that drive revenue and growth.

To conclude, the importance of hiring expert social media professionals cannot be overstated in today's digital landscape. Their knowledge, expertise, creativity, and ability to navigate these platforms effectively can make a significant difference in maximizing ROI. By investing in these professionals, businesses can achieve their marketing goals, increase brand visibility, and ultimately drive sales and revenue.

So, if you want your business to thrive in the digital world, don't hesitate to hire a social media expert today.  By investing in experienced professionals with strong business acumen, companies can ensure that their social media efforts contribute to their bottom line and deliver measurable results.


Antonia Semanskee is a college business professor and entrepreneur who helps coaches & service-based consultants gain visibility online. She helps them get recognized and remembered as experts in their fields with Instagram, podcast guesting, and keynote presentation strategies. If you'd like more information about her services, contact her at

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