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WHAT'S A CONTENT STRATEGY? (AND HOW TO KNOW IF YOU NEED ONE)

Content strategy. What is it and do you need one?

If you have a service-based business and you're doing social media marketing, you probably need a content strategy-read on.


So what's a content strategy, anyway?


A content strategy is a component of your marketing plan. It supports your marketing goals (which ultimately contribute to reaching business objectives).


It's a game plan for reaching specific business objectives through offering high value quality content. It's your map for creating content your audience wants to see. It's the key to online community growth.


CONTENT STRATEGY ELEMENTS

A content strategy contains the following components:

  • Clear Message

  • Content Goals

  • Content Objectives

  • Audience Psychographics

  • Audience Identity

  • Content Purpose

  • Content Formats

  • Content Pillars, Clusters, & Topics

  • Content Plan

  • Differentiation Strategy

  • Defined Metrics & Analysis


DO YOU NEED A CONTENT STRATEGY?

How do you know if you need a content strategy? Do any of these situations apply to you:

  • You don't know what to write about

  • Your topics are inconsistent

  • Your message is unclear

  • You don't know who you're talking to or what they want to know

  • Your content gets little or no engagement

  • You aren't getting leads, referrals, or making sales from online efforts

  • Your email list is not growing

  • You don't have a reputation as expert or authority in your field


BENEFITS OF A CONTENT STRATEGY

What will a content strategy do for you? Here's a few of the benefits of strong content strategy:

  • Saves time on content planning

  • Content design becomes easy

  • Your message is clear

  • Your content creation process is streamlined

  • You reach the right people

  • You know what problems to solve

  • You build authority

  • You build trust

  • You build credibility

  • You can be seen as an expert

  • Your online community grows authentically

  • Your engagement improves

  • You attract leads and referrals

CONTENT STRATEGY EXAMPLE:

A content strategy is the key to a successful content marketing plan. Here's an example of a content strategy for a fitness specialist:

  1. Message: I can help you increase your strength, agility, and flexibility.

  2. Content Goals: To build email list, engaged followers, get leads

  3. Content Objectives: To get profile visits and saves

  4. Audience Psychographics: Busy gex X women who like coffee, wine, reading, and meeting with friends

  5. Audience Identity: Working moms, want to be fit, busy

  6. Content Plan Element: Mondays are Core Strength days

  7. Content Pillars: Core Strength, Weight Training, Cardio Fitness

  8. Content Cluster: Proper format for core strength exercises

  9. Content Topic Example: How to do a plank the right way so you get results

  10. Differentiation Strategy: I'll be different by providing research sources with a How-to video, directions in the caption, and link to resources for more plank variations (shows my expertise and knowledge)

  11. Content Purpose: Educate

  12. Content Format: Video

  13. Defined Metrics: Profile visits, website taps, and saves

CONCLUSION

A content strategy not only streamlines content and saves time. It builds brand awareness, authority, credibility, and trust.


Toni is an Instagram marketing strategist and data nerd who helps service-based businesses go from having a "presence" on social media to DOMINATING their niche.


Toni's mission is to improve Instagram's reputation from a vanity metric, selfie-taking, and dancing platform into a serious marketing tool that builds brand reputation & credibility that leads to significant business ROI through the attraction of high-value clients and referrals.


Struggling with building online credibility? Steal her Crush Your Instagram Profile Guide here and get seen today: check out her free tips on Instagram: www.instagram.com/crushyoursocial, connect on LinkedIn www.linkedin.com/in/instagrammarketingstrategist, or visit the website: www.crushyoursocial.com.

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