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Updated: Feb 28, 2022

Are you trying to sell online but your social media doesn't get results? Are you spending money on ads that don't work?

You need content marketing.

What is Content Marketing?

The dictionary definition of content marketing: "a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services."

So what does that mean for you?

It means building an online community of competitors and industry experts through valuable content that helps people solve problems, entertains them, or connects with them on an emotional level.

Content marketing is also using content to reach business objectives by building authority and attracting social proof. It requires several skills:

  • Copywriting

  • Graphic design

  • Editing

  • Research

  • Engagement

  • Data analysis

Content marketing is an underestimated and valid marketing tool that can help your business grow. I've curated a list of benefits below:

  1. Build your reputation as a thought leader and authority

  2. Build the loyalty of current customers

  3. Increase CLV (customer lifetime value)

  4. Opens opportunities for new revenue streams

  5. Better seo

  6. More ways to keep people on your site

  7. Higher visibility in search engines

  8. More inbound links

  9. More referral traffic

  10. More exposure

  11. More conversions

  12. You can charge more

  13. Clearly defined brand personality

  14. More authority

  15. More trust

  16. Better relationships with readers

  17. Enhanced social media engagement

  18. Free PR

  19. Costs 62% less than other marketing channels

  20. Compounding value over time (increased ROI)

  21. Produces 3X more leads than other types of marketing

  22. Captures 7.8X more organic traffic than businesses who don't

  23. Higher quality leads

  24. Higher client retention

  25. Educates your prospects on your business

  26. Free marketing research in the comments

  27. Helps you control the conversation

  28. Faster lead conversion

  29. Works for every industry

  30. Builds your backlink profile

  31. Increased brand loyalty

  32. Increased brand visibility

Many online business owners haven't taken content marketing as seriously as they do other areas of their businesses, and that's a mistake. They have no budget for social media marketing but they do spend precious dollars through time.

Content marketing has been an afterthought and something many businesses do to "have a presence." The problem is, a presence will not sell products or services online.

Building authority, earning trust, and solving problems for your readers is the best way to make sales and retain customers in the online space.

The keys to successful content marketing begin with your message and the small problems you can solve through content creation. Your content strategy, content goals, and content plan must reflect your brand values and support your business objectives.

Antonia Semanskee (Toni) is an associate college business professor and Instagram social proof expert. She has a master's degree in business and enjoys training social media managers on how to be seen as experts, get results for their clients, prove an ROI, and charge more money for their high-quality services.

You can find her on Instagram as Crush_your_engagement or click here.

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